TTM talk to focus on “Making the World Better Place through Travel”

Tuesday, May 21, 2019

Bangkok, 20 May 2019 – The Tourism Authority of Thailand (TAT) has overhauled the knowledge sharing session of its annual Thailand Travel Mart Plus (TTM+) 2019 to better align it with new social, cultural and ecological transitions under way in the kingdom’s fastest growing foreign exchange earning industry.


Under the theme of “Making the World a Better Place through Travel”, the TTM Talk will feature a line-up of 10 well-recognised experts who will cover a broad range of social, cultural, marketing, management and development topics of critical importance to many aspects of the past, present and future of Thai tourism.

The session will be held concurrently between 15.00-16.00 Hrs. on Wednesday, 5 June, 2019, just before the start of the doing business trade session of the Thailand Travel Mart Plus 2019 at the Ocean Marina Yacht Club Pattaya. This is the second consecutive year the TTM Plus will be held at the same venue.

Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for Digital Research and Development said, “This year it was felt to be a good time to bring together 10 movers and shakers from a broad cross section of disciplines including tourism, media, education, agriculture and more, “to present new perspectives, alternative practices, and inspiring stories that prove you truly can make the world a better place through travel.

“This is the first time that we have invited purely local personalities to share their insights and expertise at the TTM. It covers both a historic perspective of Thai tourism development, some of the key current challenges, and insights into many of the new strategies that will be required to develop a more sustainable tourism agenda in the future.”

List of Speakers at TTM Talk Session “Making the World a Better Place through Travel”

Topic: “Thailand: The Greatest Story in Global Tourism HiSTORY”

Mr. Imtiaz Muqbil, Executive Editor of Travel Impact Newswire, Thailand’s second longest serving travel trade journalist, will explore some of the great marketing strategies that have helped Thai tourism become what he calls “The Greatest Story in Global Tourism HiSTORY”.

Topic: “Food Innopolis, Innovation for Economic Growth”

Dr. Akkharawit Kanjana-Opas, NSTDA Vice President and CEO of Food Innopolis, will focus on how Thailand’s agriculture and food industry can play a role in tourism development and help the country strengthen its status as a global food innovation hub.

Topic: “Urban Tourism and the Regeneration of Cities”

Ms Niramon Kulsrisombat, Director of the Urban Design and Development Center (UddC), will outline how urbanisation is linked to the rise of mass tourism, and how it can help cities create job opportunities, education, strengthen social inclusion and create a meaningful experience for visitors.

Topic: “Slumdog Millionaire, the Transformation of Khlong Toei”

Mr. Somsak Boonkam, Founder and CEO of Local Alike will share his experience in developing ‘off-the-beaten track’ tourism via the example of ‘Khlong Toei’, a low-income Bangkok community, where visitors can help contribute to economic development in a careful and sensitive manner.

Topic: “Organic Tourism and Alternative Business Model”

Mr. Arrut Navaraj, Managing Director of Suan Sampran, will discuss how his family business Sampran Riverside, an eco-cultural destination resort, has been reinvented in line with the principle of the Sufficiency Economy, which emphasises balance and moderation and promotes organic agriculture.

Topic: “Niche is Great, Travel in a World of Fragments”

Stang Puapongsakon, Travel Editor of The Cloud, will attempt to make sense of the rapidly advancing world of communication technology, social media platforms and hyper-connectedness, and how businesses can turn fragmented customer interests and personalisation into an opportunity.

Topic: “Fun at Any Cost? Tourism vs. Environment”

Sirachai Shin Arunrugstichai, a Photojournalist specialising in marine conservation issues, will reflect on the extent to which the tourism industry bears responsibility for damaging the marine environment, and what it can do to alleviate this problem.

Topic: “Tourism: Love, Death + Robots”

Jitsupa Chin, an IT Specialist, will highlight the role of information technology in improving the quality of the visitor experience in a way that inspires true innovation and alleviates the impact of over-tourism.

Topic: “#SoulFood – Local Food, Local Wisdom”

Chef Van (DAG), gastronomic expert, will explain how local cuisine is intrinsically linked with the local community and ecosystems, and how choosing the right meal can make a difference to your destination, your travel, and your life.

Topic: “From Root to Last: Akha Ama Coffee and a Sense of Loving the Home Town”

Lee-Ayu Chuepa’ a young Thai who hails from a rural town in Far North Thailand and has been inspired by the late monarch, King Bhumibol Adulyadej, to develop high-quality brand of home-grown coffee, based on the business model of the Sufficiency Economy.

For further details, please check out

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Runners start at 3.00 a.m. from Wat Khao Krailart, then run along a small road in Khao Takiab to Petchkasem road, past the Vana Nava Water Park, True Arena and continue along the street in Soi 112 for 3.7 km then U-turn and head up to cross the flyover bridge, running on flat road for 9.7 km on Petchkasem road then U-turn at Hua Hin Airport and head south, running along Petchkasem road, across the flyover, continuing along the track to Seapines Beach, running along the beach for 2 km and heading back onto the road in Khao Takiab to the finish line at Wat Khao Krailart. Male age groups: 18-39, 40-49, 50 and over. Female age groups: 18-39, 40-49, 50 and over. The marathoners who run through the finish line will receive a “Finisher T- Shirt” and an after race massage by Chiva-Som massage therapists. Entry fee: 1,200 Baht *Timing chip system, cut-off at 7 hours, limited to 900 participating runners. 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MINI MARATHON 10.5 KM Runners start at 5.30 a.m. from Wat Khao Krailart and run along a small road in Khao Takiab to the beach, running along the beach for an 8.5 km round-trip taking a mid-point U-turn to the finish line at Wat Khao Krailart. Male age groups: 15 and under, 16-29, 30-39, 40-49, 50 and over. Female age groups: 15 and under, 16- 29, 30-39, 40-49, 50 and over. Entry fee: 500 Baht * Timing chip system, limited to 2,000 runners participating. FUN RUN 5 KM Runners start at 5.45 a.m. from Wat Khao Krailart and run along a small road in Khao Takiab to the beach, running along the beach for a 3 km round-trip with a mid-run U-turn back to the finish line at Wat Khao Krailart. Open and non-competitive Entry fee: 400 Baht *No timing chips, limited to 700 runners participating. All runners will receive the following: • A medal for everybody who completes the course. • A 2019 running shirt and Goodie Bag. • A certificate for the Full Marathon, Half Marathon, Mini Marathon finishers that can be downloaded on the website one day after the event. • Accident insurance during competition for all participants. • Free download of race day pictures on JogAndJoy.Photos. • Free Dinner on Saturday 11th May and breakfast on Sunday 12th May (after the race). • The Wat Khao Lan Thom courtyard nearby allows overnight camping for all runners and participants. For further information and registration, please contact ABOUT PRESERVE HUA HIN Preserve Hua Hin Group was formed as a community development organization on 10 June 2004. Khun Boonchu Rojanastien, the founder of Chiva-Som International Health Resort and honorary chairman of PHHG, enlisted support from private and public sector organizations to spearhead the development of PHHG and organize activities to promote environmental awareness and preservation, The aim is to increase social interaction in the local community. Khun Krip Rojanastien is the president. HRH Princess Maha Chakri Sirindhorn has graciously endorsed her support of Preserve Hua Hin Group since 13 October 2010. ABOUT KRAILART NIWATE Krailart Niwate is the mangrove preservation project spearheaded by the Preserve Hua Hin Group and Chiva-Som that aims to preserve the last remaining urban mangrove ecosystem in Hua Hin, Thailand providing scientific understanding, knowledge and appreciation for nature. Krailart Niwate is a reconstructed wetland project, promoting eco-spiritual tourism in the community and also providing a natural environment for the general public to walk, run, relax and experience a unique ecosystem. ABOUT CHIVA-SOM Chiva-Som Hua Hin is Asia’s first comprehensive wellness resort, providing proven transformations towards optimal wellness. Nestled in seven acres of tranquil grounds, it’s a beachfront resort dedicated to revitalising the mind, body and spirit (represented by its tri-part logo). Western practices and Eastern philosophies are brought together in the wellness resort which provides services for guests to develop healthy habits and lifestyle transformations; it has been recognised by readers and industry experts alike as one of the most outstanding wellness resorts in the world since its launch 24 years ago. The Resort is committed to operating at the world’s highest environmental standards in all levels of operation. Since its launch, the Resort has been dedicated to operating as ethically and sustainably as possible. A dedicated CSR team has implemented many initiatives, policies and practices for energy efficiency and conservation, waste water treatment and reuse, fresh water conservation, waste minimisation and recycling, air quality management and environmentally friendly product usage. A few other recent awards include: • ‘1st in Best Spa’- Traveler’s World Magazine 2019 (Germany) • ‘Top ranked Asian Spa in Top 20 Destination Spas’- Conde Nast Traveler The Readers’ Travel Awards 2018 (UK) • ‘Top 5 Favourite Destination Spa’- Condé Nast Traveler Reader’s Travel Awards 2018 (India) • ‘Thailand’s Best Wellness Retreat 2018’- World Spa Awards (UK) • ‘#13 of Top 25 in Asia, Best 100 Spa List’- Condé Nast Traveler (China) • ‘Green Era For Sustainability Award’- Otherways Association Management & Consulting Awards 2017 • ‘Medi Spa of the year’ - Asia Spa Awards 2017 • ‘Outstanding Wellness Spa Destination in Thailand’ - Asian Lifestyle Tourism Awards 2017 • ‘Top 6 of the Best Overseas Luxury Health and Wellness Property 2017 (1st Runner up)’ - Luxury Travel Award (Australia) • ‘Best Global Wellness Resort of the Year’ - Spa China Awards 2017 The beachfront resort is located in the town of Hua Hin, which lies 185 km south of the capital of Bangkok. It can be reached by car in under three hours, private plane in 25 minutes from Bangkok and chartered helicopter in 40 minutes from Bangkok. MEDIA CONTACTS Kewalin Sukumjittanon Chalinee Potipraisiri Head of Communications Tel: +66 (0) 2711 6900-12 Chalinee Potipraisiri Communication Executive Tel: +66 (0) 3253 6536